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Is Planned Parenthood deliberately trying to change its image?

Planned Parenthood has launched a nationwide campaign to create a more hip, upscale image and appeal to a wealthier, suburban clientele. One Planned Parenthood official told the Wall Street Journal that Planned Parenthood wants to become the “Lens Crafters of family planning.”

In recent years they have concentrated on building more upscale facilities in suburban locations, rather than the low-cost facilities in urban centers they emphasized in past decades.

Sources:

Simon, Stephanie. “Planned Parenthood Hits Suburbia: Abortion Provider Goes Upscale, Aid for Poor Questioned.” Wall Street Journal. June 23, 2008. http://online.wsj.com/article/SB121417762585295459.html.

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