January 5, 1999—The League erects the first of 500 billboards in Chicago and Washington, DC as part of a nationwide pro-life billboard campaign. Featuring a picture of League directors Joe and Ann Scheidler’s two-year-old grandson Aaron, the billboards encourage people to “See the world through a child’s eyes: Choose life.” Upon erection of the billboards, calls to the pregnancy center hotlines they advertise increase markedly.
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